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Client Snapshot
Company: Superside
Industry: Creative-as-a-Service / Marketing Design
Target Audience: eCommerce CMOs, Creative Directors, and Growth Marketing Director
Campaign Duration: 6 months
Channels: Cold Email + LinkedIn Outreach
Goal: Introduce Outbound Email & Increase Qualified Meetings

Overview

Superside, a creative-as-a-service company helping marketing teams scale on-brand design, worked with me to install a repeatable Outbound GTM System targeting fast-growing eCommerce brands. Over 6 months, we built and managed a full outbound program that generated a steady stream of qualified meetings with marketing leaders looking to improve creative testing and campaign production efficiency.

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The Problem

Before working with me, Superside relied heavily on inbound leads, referrals, and existing client relationships.
While effective for top-of-funnel awareness, this reactive model limited their ability to proactively reach mid-market eCommerce brands scaling and creative production.
Their core challenges included:
No outbound system to identify and engage new brand opportunities
Limited data enrichment and segmentation for eCommerce markets
Manual outreach that lacked personalization and scalabilityegal.
Inconsistent lead flow for the sales team

The Solution

I implemented a data-enriched outbound GTM system designed to proactively source eCommerce marketing leaders at scale.
Step 1 — ICP Definition & Data Enrichment
We segmented Superside’s ideal customers into three ICP tiers:
1. DTC brands spending $50K–$250K/month on paid media
2. Shopify & Amazon-native brands with internal creative teams
3. Funded startups scaling ad output and product launches
Using Clay, ZoomInfo, and Apollo, we verified and enriched decision-maker data, adding context like ad activity, creative hiring trends, and recent funding events.
Step 2 — Messaging Strategy
- Outbound campaigns focused on pain points around creative bandwidth, ad fatigue, and scaling visual output without hiring.
- Every message used real brand references (e.g., new product launches, creative trends, or seasonal pushes) to maintain authenticity and relevance.
Step 3 — Sequencing & Nurture
- We deployed multi-touch outbound sequences combining cold email and LinkedIn outreach. Once replies were received, Zapier automation routed qualified responses directly to Superside’s Gmail calendar, minimizing manual scheduling.
Step 4 — Optimization & Reporting
- Bi-weekly reviews allowed us to refine ICP segments, test new angles, and continuously improve open and reply rates as campaign volume scaled.

The Results (First 6 Months)

Performance Metrics
- 14,200 eCommerce contacts targeted
- 42% average open rate
- 11% average reply rate
- 6% positive reply rate
- 136 SQLs generated (advanced to proposal/demo stage)
- $274,000 in Qualified Pipeline Revenue created

Contact me for your next project

Location:

United States
Tampa Bay, FL

Contact

+999 23654 2654

Houstonbui45@gmail.com

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