Contact

E-mail

linkedin

Client Snapshot
Name: Emberfund
Industry: Crypto investing & blockchain apps
Goal: Raise $5M+ for an investor campaign
Services: Paid Ads, SEO, Email Marketing
Offer Strategy:
- Bitcoin Starter Portfolio (min $100) — simple on-ramp; no wallet/key complexity
- DeFi Index Strategy (min $500) — diversified DeFi basket, auto-rebalanced
- Auto-Invest Plan (min $50/mo) — DCA into portfolios
- Disclosures included across assets: digital assets/DeFi are volatile; returns not guaranteed

Overview

Over 12 months, I worked with Emberfund (via Republic) to fuel a crypto fundraising campaign using a tight, full-funnel engine: paid ads (Meta + LinkedIn), SEO, and lifecycle email. With a $30K/month media budget, we drove 8,000 qualified investor leads and $5.4M raised, while compounding organic reach to lower blended CAC over time (15× ROAS on $360K total paid).

View Website View Website

The Problem

Needed to break through a crowded crypto landscape and build trust fast
Capture high-intent traffic and convert it into campaign sign-ups quickly
Establish authority to de-risk the decision for first-time investors
Build durable organic traffic to compress CAC beyond paid

The Solution

Paid Ads (Budget: $30K/mo → $20K Meta / $10K LinkedIn)
- Acquisition: Webinar sign-ups (education-first), lead magnets (guides, market trend PDFs)
- Creative Ops: A/B tests across short-form explainers vs. static carousels; product benefits vs. education vs. direct CTA
- Retargeting: Social proof loops with user testimonials and webinar highlight reels
- LinkedIn: Lead gen forms + nurturing into webinars and in-app account creation - Every message used real brand references (e.g., new product launches, creative trends, or seasonal pushes) to maintain authenticity and relevance.
Email Lifecycle
- Welcome: Platform basics + “how it works” for crypto newcomers
- Webinar follow-up: Replay, key takeaways, and direct CTA to invest/open account
- Conversion pushes: Deadline/urgency windows for campaign participation
- Retention/reactivation: Case studies, success stories, and market updates
SEO Program
- On-page: Intent-mapped keywords (crypto investing, decentralized portfolios), refreshed H1s, speed + mobile fixes
- Content: Blog hub aligned to offers and investor objections
- Off-page: Outreach to crypto/fintech pubs, guest posts, citations in fintech directories and crypto communities
- Authority building: Targeted backlinks to raise trust and rankings

The Results (Before → After)

Before
- Low organic authority, fragmented education assets, minimal lifecycle depth
- Paid-only momentum with high competition and rising CPLs
After (12 Months)
Paid Media
- Ad Spend: $360,000 total ($240K Meta / $120K LinkedIn)
- Leads: 8,000 qualified investor leads
- CPL: $45 (in line with blockchain investor CPL benchmarks)
- ROAS: 15× ($5.4M / $360K)
Email
- Open Rate: 38%
- CTR: 16%
- Webinar → Investment: 8.5% conversion
SEO
- Organic Traffic: +220%
- Rankings (≤180 days): Page 1 for “crypto investment app” & “decentralized portfolio management”
- Backlinks: 35 high-authority crypto/fintech sites
- Domain Authority: 42 → 51

Contact me for your next project

Location:

United States
Tampa Bay, FL

Contact

+999 23654 2654

Houstonbui45@gmail.com

    © 2025 HoustonB. All rights reserved.

    Scroll to top