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Client Snapshot
Company: Medix
Industry: Healthcare Staffing & Recruiting
Target Audience: Hospital HR Directors, Nurse Staffing Managers, Talent Acquisition Leads
Campaign Duration: 6 months
Channels: Apollo, Clay, Instantly
Goal: Introduce Outbound Email & Increase Placements

Overview

Medix, a healthcare staffing firm specializing in Registered Nurses (RNs) and Travel Nurses, worked with me to install a complete Outbound GTM System targeting hospitals actively hiring clinical staff. In just 6 months, I built, automated, and launched a scalable outbound infrastructure that continuously sourced verified hospital decision-makers and filled Medix’s pipeline with qualified meeting opportunities.

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The Problem

Before partnering with me, Medix relied heavily on inbound referrals and job boards for new hospital contracts resulting in unpredictable deal flow and missed opportunities.
Their main challenges included:
No outbound motion to proactively source new hospital clients
Reliance on outdated data and manual prospecting
Deliverability issues from existing domains
Lack of automation for scheduling and follow-up

The Solution

I implemented a done-for-you outbound GTM engine built for scale, personalization, and automation.
Step 1 — ICP Definition & Data Enrichment
We defined 3 ICP tiers:
1. Regional Hospitals (100–500 beds)
2. Healthcare Systems & Travel Nurse Programs
3. Long-Term Care & Specialty Clinics
Using Clay, ZoomInfo, and Apollo, we enriched verified contacts (HR Directors, Nurse Managers, and Staffing Coordinators) with accurate titles, email addresses, and current hiring data.
Step 2 — Infrastructure Setup
- We launched 10 dedicated sending domains and 30 inboxes, each fully warmed and rotated through Instantly for maximum deliverability.
- Every reply and meeting request automatically routed to Medix’s Gmail calendar via Zapier automation, streamlining scheduling for their recruiting team.
Step 3 — Hyper-Personalized Outreach
- 4-step sequence over 14 days focused on solving nurse shortages, compliance coverage, and fast placement turnaround.
Once a hospital responded, the conversation was handed off directly to Medix’s recruiting team for immediate follow-up.
Step 4 — Sequencing & Nurture
- Bi-weekly reviews allowed us to refine ICP segments, test new angles, and continuously improve open and reply rates as campaign volume scaled.
Step 5 — Optimization & Reporting
We ran weekly performance reviews, testing subject lines, message angles, and persona segmentation to continuously improve open and reply rates.

The Results (First 6 Months)

Performance Metrics
- 7,800 hospital decision-makers targeted
- 41% open rate
- 14% reply rate
- 8% positive reply rate
- 87 new hospital contracts added to pipeline
- $4.2M in projected annual placement revenue generated

Contact me for your next project

Location:

United States
Tampa Bay, FL

Contact

+999 23654 2654

Houstonbui45@gmail.com

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